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Ontario Projection: Advances in 3D
Ontario Centres of Excellence, in collaboration with FilmOntario, the S3D gaming Alliance, and 3D FLIC, presented Ontario Projection: Advances in 3D, a collection of dynamic panels, speakers and exhibitor showcases around 3D technology and content at Discovery 11.
Held in the Discovery 3D theatre, Ontario Projection: Advances in 3D provided attendees with a broad overview of 3D content production in Ontario, along with an in-depth look at current and future technology.
Dynamic speaker and panel discussions addressed challenges faced by video game designers, stereo 3D conversion, consumer experience, safety issues and much more. See full agenda below.
A collection of 3D companies were also showcased on the Discovery 11 tradeshow floor, where they presented their content and technologies to an eager audience of over 2600 attendees.
May 18, 2011  | 8:30 a.m. | Registration Desk Opens | | | 12:00 - 2:00 p.m. | Opening Luncheon | HALL F | 
 
| Sean Conway, Chair of the Board, Ontario Centres of Excellence, and Public Policy Adviser, Gowling Lafleur Henderson LLP Dr. Tom Corr, President and Chief Executive Officer, Ontario Centres of Excellence Discovery is pleased to welcome the Ontario's Global Water Leadership Summit and Ontario Projection: Advances in 3D event participants.
Keynote:
The Honourable Dalton McGuinty, Premier of Ontario
Introduced by Sean Conway, Chair of the Board, Ontario Centres of Excellence and Public Policy Adviser, Gowling Lafleur Henderson LLP
Acknowledged by Michael Nobrega, President and Chief Executive Officer, Ontario Municipal Employees Retirement System (OMERS)
| | 2:00 - 2:30 p.m. | Discovery Showcase Floor Opens | | | Explore 200,000 sq. feet of ideas, innovations and solutions that are shaping Ontario's future. | | 2:30 - 3:30 p.m. | Keynote: The 3D Consumer Experience - Platforms Evolution | 3D Theatre | 
| Stereo 3D has recaptured the interest of cinema buffs. Thanks to the advent of digital capture and projection refinements, the quality of the viewing experience has been drastically improved. Stereo 3D is ready to enter consumers lives through TV and mobile devices. However, while content distribution is progressing well, content availability is largely bottlenecked. The question is, has technology performed its duty or should we expect more? Moderator: Mark Greenspan, Chief Operating Officer, Achilles Media Panel: Roman Kroitor, Chairman and Founder, Janro Imaging Labs Indra Laksono, Co-Founder and Chief Technology Officer, ViXS Fred Mattocks, General Manager, Media Operations and Technology, CBC | | 3:45 - 4:15 p.m. | 2D to Stereo 3D Conversion: Case Study | 3D Theatre | 
| This presentation features an overview of the conversion workflow and describes technical and artistic trade-offs necessary to produce high-quality content for cinematic projection. Examples will be taken from Simex-Iwerks’ commercial library. Speaker: Richard Needham, Creative Director, Synthesiz3D | | 4:30 - 5:30 p.m. | 2D To Stereo 3D Conversion: Why Does(n’t) It Work and What is The Business Case? | 3D Theatre | 
| Conversion has become an integral part of the toolset film makers use for special effects, for dealing with difficult scenes, or as full production decisions. Converting the extensive international 2D library could be a golden opportunity. What is the business case behind conversion? Could poor quality images stifle the market? What are the monetization possibilities for this “new” content? Moderator: Don Carmody, President, Don Carmody Productions Panel: Paul Judkins, Director, Technical Film Projects and Software Architect, IMAX Lon Molnar, Chief Executive Officer and VFX Supervisor, Intelligent Creatures Remko Noteboom, Chief Technology Officer, SouthPaw Technology Steve Roberts, Chief Executive Officer, EyeON | |
May 19, 2011 Morning Sessions | 7:00 a.m. | Registration Desk Opens | | | Discovery Showcase Floor Opens Explore 200,000 sq. feet of ideas, innovations and solutions that are shaping Ontario's future. | | 8:00 - 9:15 a.m. | Keynote Speaker | Amphitheatre | 
| Bill Buxton, Principal Researcher, Microsoft Research and Author of Sketching User Experiences | | 9:30 - 9:45 a.m. | Gaming World: IGO3D – Ontario's Impact on Stereo 3D | 3D Theatre | 
| While video games are considered one of the leading drivers for 3D to the home, there is little research on best practices in game design. iGO3D is a government-funded initiative designed to bring change. iGO3D's ambition is to help make stereo 3D gaming successful internationally. Speaker: Dr. Andrew Hogue, Assistant Professor, Faculty of Business and IT, University of Ontario Institute of Technology | | 9:45 - 10:15 a.m. | Gaming World: 3D Games or Games With 3D | 3D Theatre | 
| Most of the 3D games today use 3D technologies as an added feature rather than a crucial component of game design. The presenter will draw from current titles in development to showcase how stereo 3D can enhance the gaming experience at different levels. Speaker: Damir Slogar, Chief Executive Officer, Big Blue Bubble | | 10:15 - 10:45 a.m. | Gaming World: Platforms Evolution | 3D Theatre | 
| Do you want to play stereo 3D games? What features will consoles need? What kind of performance can you expect today? What will the future look like and how will it affect game play? The creators of Playstation will share their insightful perspectives. Speaker: David Coombes, Platform Research Manager, Sony Computer Entertainment America | | 11:00 - 12:00 p.m. | Gaming World: What’s In It For Gamers? | 3D Theatre | 
| What can Stereo 3D bring to gaming and why should gamers care? Will the story be enhanced? Is the experience more immersive? What platforms work best? What types of games are best suited for Stereo 3D production? This panel will explore the answers to these questions and more. Moderator: Neil Schneider, Executive Director, S3D Gaming Alliance Panel: David Coombes, Platform Research Manager, Sony Computer Entertainment America Phil Eisler, General Manager, 3D Vision, NVIDIA Corporation Robert Hoffman, Senior 3D Product Marketing Manager, 3D Media & Entertainment, Autodesk David Nalasco, Senior Technology Manager – Graphics, AMD Products Group Lawrence Wang, Vice President, Business Development, Dynamic Digital Depth | | 12:00 - 2:00 p.m. | Luncheon and Awards Ceremony | HALL F | 
| Moderator: Dr. Tom Corr, President and Chief Executive Officer, Ontario Centres of Excellence LUNCHEON KEYNOTE ADDRESS
The Honourable Glen Murray , Ontario Minister of Research and Innovation
Introduced by Mr. Sheldon Levy, President and Vice Chancellor, Ryerson University
Acknowledged by Dr. Ilse Treurnicht, Chief Executive Officer, MaRS Discovery District
COMPETITION AWARDS PRESENTATION
Winners of the Student Oral, Connections and Elevator Pitch competitions take the stage to receive awards.
Colin Andersen, President and Chief Executive Officer, Ontario Power Authority will speak and present to the winner of the Student Connections Competitions Ontario Power Authority Award. | |
May 19, 2011 Afternoon Sessions | 2:00 - 2:30 p.m. | The Consumer Experience – A Clinical Perspective of The Safety Concerns in S3D Displays | 3D Theatre | 
| How does Stereo 3D interact with our eyes? Are our eyes really working harder to watch a Stereo 3D display? What do the manufacturers’ disclaimers mean? Find out from an optometry expert what you need to know about the safety of Stereo 3D. Speaker: Dr. Jeffrey Hovis, Associate Professor, School of Optometry, University of Waterloo | | 2:30 - 3:15 p.m. | The Consumer Experience - Retention Enhancement | 3D Theatre | 
| The effectiveness of a visual message can be in part gauged by how much subjects remember it. James Stewart will present recent evidence suggesting that visual retention is enhanced by Stereo 3D viewing. Speaker: James Stewart, Producer and Director, Geneva Film | | 3:45 - 4:45 p.m. | 3D: Beyond Entertainment | 3D Theatre | 
| 3D imagery has many uses outside of the entertainment industry. These include cartography, flight simulation, medical imaging, endoscopy, machine vision and general visual communications. This panel will look at the current and future opportunities for 3D to provide valuable analytical and operational capabilities beyond entertainment. Moderator: Tom Burns, Director, Post-Production Infrastructure, Technicolor Creative Services Panel: Michael Page, Assistant Professor, Faculty of Art, Ontario College of Art and Design University Ihor Petelycky, General Manager of Core Technology and Applications, Spatial View Dr. Paul Salvini, Chief Technology Officer and Vice President of Canadian Operations, SideFX Software Shawn Veltman, Product Manager, ISee3D | | 5:00 p.m. | Closing Remarks | Amphitheatre | 
| Sean Conway, Chair of the Board, Ontario Centres of Excellence, and Public Policy Adviser, Gowling Lafleur Henderson LLP Dr. Tom Corr, President and Chief Executive Officer, Ontario Centres of Excellence | |
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